Whereas, Ubisoft was founded on 28th March, 1986 by five siblings of the same family. Epic is now a renowned information and entertainment firm and 3D engine designs vendor. Google was determined not to let this happen.Comparison Table Parameters of ComparisonĮpic Games is an American firm that was created in 1991. Google also recognized that the “ecent Fortnite + Samsung partnership further amplifies risk & urgency of problem” facing its monopoly position in Android app distribution. Google calculated the total at-risk revenue from the threatened loss of market share in Android app distribution to be $3.6B, with the probability-weighted loss “conservative” estimated at $550M through 2021. And finally, Google even identified a risk that “ll remaining titles co-launch off Play”. Then, other “ajor developers”, including Electronic Arts, King, Supercell and Ubisoft, will choose to “colaunch off Play”, collaborating to forego Google’s distribution services as well. Google feared that the “contagion” would spread in this way: first, inspired by Epic’s example, “owerful developers” such as “Blizzard, Valve, Sony, Nintendo”-creators of some of the most popular and profitable entertainment-would be “able to go on their own”, bypassing Play by directly distributing their own apps. In particular, documents that Google’s Finance Director for Platforms and Ecosystems prepared for the CFO of Alphabet around the time of Fortnite’s launch on Android showed that Google feared what it termed a “contagion risk” resulting from more and more app developers forgoing Google Play.

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